About us

Welcome!

SIA Prike Latvija is a fast growing company, which offers worlds leading premium drinks from the one of the world’s biggest producer Diageo and others. These brands include: Smirnoff, Johnnie Walker, Captain Morgan, Baileys, J&B, José Cuervo, Tanqueray, Guinness, and Bushmills Irish whiskey and also De Kuyper. SIA Prike Latvija is a subsidiary company of AS Prike.

The history of AS Prike begins with the year 1992 when they introduced the coffee brands of Santos and Columbia into Estonia. In the same year, the world’s most famous cognac producer, Hennessy, started looking for a potential business partner in Estonia. At that time, most Estonians were still totally unfamiliar with Hennessy cognac and back then, the term ‘cognac’ was applied to any hard liquor made from grapes. Their product portfolio includes 69 world-famous brands and more than 470 articles of other good-quality products that also deserve to be enjoyed. Many of the brands that we represent are in the number one position in the world, in their respective categories; and these brands have also reached the same position in Latvia, as a result of our experience and work throughout these years – this shows that anything truly good will always be recognized and approved and will become popular all over the world.

The target of SIA Prike Latvija is to become the leading company with high quality drinks in Baltics, which marketing experience, drink quality and knowledge about drinks will be valuated in all three countries – Latvia, Lithuania and Estonia. We want to make good tastes as available for everyone as possible.

Prike – if you want something good!

Yours sincerely,

Lauri Põldemaa
Chairman of the Board